SOME PSYCHOLINGUISTIC FEATURES OF MEDICAL ADVERTISEMENTS

Authors

  • Sobirova Dilnoza Rasulovna Bukhara State University of Uzbek Linguistics and Journalism doctoral student of the department

Abstract

This article discusses medical advertising and some of its psycholinguistic features. The importance of confidence-building strategies and psychological impact mechanisms in medical advertising is highlighted.

References

1. Белянин В.П. Психолингвистика: Учебник / В.П. Белянин. — М.: Флинта: Московский психолого-социальный 2 институт, 2003. — 232 с.

2. Mamirova D.Sh. O‘zbek reklama matnlarining sosiolingvistik tadqiqi: Filol. fan. bo‘y. fals. dokt. diss. – Samarqand, 2011. – B. 32.

3. Худойберганова Д. Матннинг антропоцентрик тадқиқи. – Тошкент: Фан, 2013. – 136 б.

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Published

2025-06-28