THEORETICAL FOUNDATIONS OF THE LINGUOCULTURAL APPROACH AND ITS REFLECTION IN FOREIGN AND LOCAL RESEARCH

Abstract

This article explores the theoretical foundations of the linguocultural approach and analyzes its application in both foreign and local linguistic research. The linguocultural approach, which emerged at the intersection of language and culture studies, has become increasingly relevant in the context of globalization and intercultural communication. The study compares how scholars from different linguistic traditions conceptualize and utilize this approach, focusing on the similarities and differences in methodologies, terminologies, and areas of application. Special attention is given to the development of linguocultural studies in Uzbek linguistics in comparison with Western and Russian academic traditions. The article concludes that a comprehensive understanding of language is impossible without considering the cultural context in which it operates.