THE ROLE OF MEDIA EDUCATION IN SHAPING YOUTH DIGITAL CULTURE IN THE CONTEXT OF INFORMATION SOCIETY

Authors

  • Kodirova Gulchekhra Muminovna Samarkand Staty Medical University Teacher of the Department of Social and Humanitarian Sciances

Abstract

This article provides a comprehensive analysis of the role of media education in shaping digital culture among young people in the context of the global information society. The study examines philosophical, pedagogical, and socio-cultural dimensions of youth digital culture formation, emphasizing the impact of digital media, online communication, and information technologies on value orientations, identity, and behavioral patterns. Media education is conceptualized as a strategic mechanism for developing digital literacy, critical thinking, ethical responsibility, and cultural awareness. The article argues that systematic integration of media education into educational institutions is essential for fostering a sustainable and human-centered digital culture among youth.

References

1. Buckingham, D. Media Education: Literacy, Learning and Contemporary Culture. Cambridge, 2020.

2. Castells, M. The Rise of the Network Society. Oxford, 2021.

3. McLuhan, M. Understanding Media. London, 2020.

4. Potter, W. J. Media Literacy. Sage, 2021.

5. UNESCO. Media and Information Literacy Guidelines. Paris, 2021.

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Published

2025-12-25