PRAGMATIC FEATURES OF NEOLOGISMS IN TOURISM DISCOURSE USING THE EXAMPLE OF ENGLISH, RUSSIAN AND UZBEK
Abstract
This research paper investigates the pragmatic features of neologisms in tourism discourse using examples from English, Russian, and Uzbek languages. The study emphasizes how newly coined words reflect technological, cultural, and social developments within the tourism industry. The comparative and pragmatic analysis reveals that English functions as the main source of lexical innovation, while Russian and Uzbek adapt these neologisms according to their linguistic and cultural norms. The paper examines the semantic, structural, and communicative aspects of neologisms such as ecotourism, glamping, selfi-tur, and shop-tour, focusing on their informative, persuasive, and expressive functions. The results demonstrate that neologisms serve not only as linguistic innovations but also as effective marketing and communicative tools in global tourism. The findings contribute to the understanding of how language evolves in response to globalization and technological progress.
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