GEN Z ISTE’MOLCHILARIDA BREND SADOQATINI QAYTA TIKLASH: INNOVATSION RAQAMLI STRATEGIYALAR
Abstract
Zamonaviy marketing landshaftida Gen Z avlodining o’rni inqilobiy o’zgarishlarga sabab bo’lmoqda. 1997-2012 yillarda tug’ilgan bu avlod 2026 yilda 14-29 yosh chegarasida bo’lib, global iqtisodiyotda 450 milliard dollardan oshiq xarid quvvatiga ega, shu bilan birga ota-onalar xarajatlarini 60% gacha boshqaradi. O’zbekistonda bu ko’rsatkich Toshkent, Samarqand va Buxorodagi yoshlar orasida sezilarli: ularning 75% onlayn xaridlarga Instagram va Telegram orqali qaror qabul qiladi. An’anaviy TV reklamalari ular uchun "dinozavr" davri, aksincha, TikTok’da 15 soniyalik viral challengelar brendlarni bir kechada milliardlab tomoshabinlarga yetkazadi.
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