DEVELOPMENT OF THE GLOBAL TOURISM INDUSTRY: TOURISM POTENTIAL OF REGIONS, PROBLEMS AND STRATEGIC SOLUTIONS
Abstract
This article analyzes Africa's tourism potential, current challenges, and emerging strategies to address them. Despite its natural and cultural wealth, the continent faces challenges in terms of infrastructure, security, and political stability in the tourism sector. The study examines the impact of tourism on the African economy, previous research, and international experiences. It also provides recommendations for developing tourism through investment, digitalization, visa facilitation, and marketing strategies.
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